Making Addressable TV advertising happen

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Data driven advertising is making it’s way to broadcasters’ linear offering and presents benefits to all parties: viewers, advertisers and broadcasters.

Addressable TV is changing TV advertising and the time to jump the bandwagon is now.

Listen Icareus Director Mr Mikko Karppinen's brief on Addressble TV advertising, it's motivation, business opportunities and lessons learned.

Agenda

  • Icareus
  • The Addressable TV Opportunity
  • What is Addressable TV in practice
  • Lessons learned